Let Them Eat Cookies! Michel et Augustin Creates Community and Connecting Opportunities Around Kooky Confections

admin June 25, 2023 0 Comments

The Short type: When Marie Antoinette mentioned, “allow them to eat meal,” it could have been because she had been hogging all the Michel et Augustin cookies for herself. Childhood mates Michel and Augustin came across in secondary school, and, if they found their particular sex 9-to-5 tasks as unfulfilling, they began a cookie company with a foundation in French pastry. Quickly forward 13 decades, plus the two friends have actually offices in France and nyc and therefore are attracting worldwide making use of their snacks, pastries, yogurts, mousses, also desserts created using quick, pronounceable elements. The duo also teaches aspiring bakers that learning the art of French pastry is actually attainable through their particular recipe books and interactive open home classes. Michel and Augustin’s dream is not difficult: to make the globe smile and come together over a shared love of sweets.


The story of Michel et Augustin started just adequate. Two guys started palling around in secondary school and turned into good buddies. But, with many adolescent friendships, the two parted means after graduation to check out their routes.

Michel found themselves involved in money in nyc, and Augustin was actually working in marketing for Air France. But both quickly became disillusioned together with the 9-to-5 routine of the business world. They reconnected while the duo devised a wild decide to learn all 1,263 bakeries in France and develop the basics of the very best confectioneries the nation needed to offer. They published a novel about it — their particular first collaboration!

After finishing their own search, in 2004, Michel and Augustin aproned-up and place from another adventure: baking in Augustin’s kitchen. Their unique purpose would be to create a line of snacks along with other desserts fashioned with 100% natural ingredients and really love. And, after tirelessly testing and sampling significantly more than 300 dishes, their particular very first concoction came to be: the tiny spherical butter cookie. Michel et Augustin was created!

The pair found fast achievements, and additionally they continue steadily to innovate much more tasty projects, such as for example a decadent natural yogurt in a bottle, which was found only once Michel and Augustin noticed their prized cow could create above butter. They advertise items using the signature “kookiness” and the delight they infuse to their delicious goodies.

Spreading a Love for French Pastry across the World

Michel et Augustin is all about more than simply creating a tasty cookie. The organization is actually bent on attracting from France’s wealthy cooking background generate masterful sweets.

“It isn’t really almost cookies — it is more about a passion for French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “almost anything we make is related to French pastry techniques. We have a really powerful relationship with pastry creating as a business.”

But Lily told all of us an affinity for and mastery of French pastry is not just kepted for item builders (they call them the “recipe team”) at Michel et Augustin. Part of the businesses kooky tradition is actually discussing the love and knowledge of pastry generating very every person in the group, in France and Brooklyn, can prepare become a French pastry chef and make national examination (acknowledged a “C.A.P.”). This way, everyone can take part in innovating brand new recipes and talk knowledgeably with enthusiasts, clients, and people.

“once per week in France as soon as monthly in ny, our Banana Farm (“office”) becomes a pastry course in which we’re experiencing a traditional program of French pastry and instruction for any official certification,” she stated. “It doesn’t matter if you are a site designer or perhaps in product sales — the chance is urged for many.”

Though Michel et Augustin provides a expansive brand in France, the organization sticks on the same basics and maxims of production for many services and products.

“the one thing all our products have as a common factor is actually a genuine awareness of taste also to the ingredients,” Lily said. “We focus on the high quality and ease-of-use associated with elements, and attempt to maintain ingredient record as pronounceable as it can.”

This effects not only in a yummy decadence, but a treat it is possible to be ok with ingesting together with your someone special.

A Collection of Treats Perfect for discussing together with your Sweetheart

There’s just one thing about revealing sweets that begins the afternoon right or comes to an end an amazing go out. And Michel et Augustin’s projects happened to be meant for only this type of events.

“its an instant of extravagance after a date,” Lily mentioned. “its tasty making with thoroughly clean ingredients, and that makes the moment much much better. It feels very good to indulge.”

With many worthy snacks to pick from, there is no need certainly to pick just one single. While there are numerous even more possibilities in France — from chocolate mousse to decadent yogurts and, without a doubt, one-of-a-kind cookies — there are lots of options available in the US and.

Lily was quick to advise the right treats to offer to or delight in with this special someone.

“the popular cookie is our 4-Cookie Squares,” she said. “they’re like little square tarts, are available three types, and can be thus quickly provided. We supply Cookie Buttons, that are hazelnut chocolate processor chip snacks with hazelnut ganache around. They show up in packs of two — one personally, one for you!”

For partners whom love their particular day routine collectively, Lily told all of us Puff Palmiers are a pleasant a.m. option.

“They are puff pastry and taste like Elephant Ears,” she mentioned. “They may be awesome light and flaky and ideal for revealing over break fast with coffee or at beverage time.”

Whether your honey tend to be chocoholics or value the fine butteriness of caramel (or all things in between), Michel et Augustin has actually a worthwhile combat for discussing (or sneaking off with for your own personal clandestine cookie event).

Become involved on Banana Farm

Michel et Augustin’s viewpoint is the fact that delight of candies is within the sharing. So that it should be no shock society wedding is a sizable the main company’s business objective. Most people are invited to cease in and chat (and flavor cookies) at their particular Banana facilities (practices) in Paris, Lyon, or Brooklyn.

This attitude started in the start with the business and is also section of their center. And Lily mentioned this approach is exemplified inside the businesses available residences.

“Right from the start, Michel and Augustin exposed the doorways of these apartment to next-door neighbors, friends, customers, and passersby, for people to give them opinions, to flavor snacks, to taste new dishes they certainly were testing, and also to spend time together and talk about what they had been carrying out,” she said. “It really is something that’s vital to united states these days.”

Open up house from the Banana Farm occurs on the very first Thursday of each month in France and New York. Lily informed all of us these occasions present a manner for the organization to provide returning to the community by training them concerning the background and strategies of French pastry.

“We invite every person, family, pals, clients, and people in the future share recipes,” she mentioned. “We perform flavor examinations, focus teams, and perform video games. It is a real community occasion.”

It is not only fun and tummy-pleasing to go to, in case you do not have a cookie friend, just imagine all the other dessert aficionados you might satisfy from the Banana Farm. Most likely, if someone wants Michel et Augustin treats, you know they will have good flavor, and you’ll have something you should bond more than.

Michel et Augustin: Committed to Random Acts of Kookiness

In real Michel and Augustin kind, the duo started a Random Acts of Kookiness effort to motivate and delight individuals. From a tribute to Michael Jackson for the cookie rectangular event as well as their torrid Greek story, Michel and Augustin infuse hilarity and delight into all they actually do. You can find why their unique snacks are so addictive — they’re created using 100 % natural ingredients and good vibes.

Up after that your organization is a fresh cookbook whose goal is to greatly help US readers yet others tackle the intimidation involving French pastry.

“we are creating a French pastry cookbook when it comes down to US, and it’s really about enjoying these very difficult recipes,” Lily mentioned. “we are splitting it down and stating it can be done. Whenever we can, everyone can, therefore’re sharing our very own advancement.”

Michel et Augustin is trying introduce the well-known candy mousse in the US.

“our very own dream for the candy mousse is to seduce The usa’s taste buds.”

And, after sampling the business’s snacks and other treats, the united states is surely in for a lengthy relationship with that mousse.